Published 2nd March 2012
LONDON - Britain’s Analogue Shutdown is big news for London Underground who have covered a tube train in advertising material – inside and out!
London Underground’s Central Line, the longest on the network, has reliveried one of its trains in order to advertise the Digital Switchover occurring to the Nation’s TV sets.
The switchover, which is due for completion in September, and all televisions in the United Kingdom will need to be fitted with a Freeview, Freesat or other Satellite related “DigiBox” by this time. London however will be affected by April.
The livery focuses on a white and pink colour scheme, with “Digital Al” having his image placed in many positions. The internal advertising is also exclusive to Digital UK. The train itself is formed of 1992 Stock, which operates on the Central and Waterloo & City lines.
The interior has also been changed, with seating being changed from either the older Red and Blue “E / X” moquette, or the newer Bright Blue and Red Circles Moquette. The seats also have embroided into them either the website address or the organisations name.
At present, it is expected that the train will remain in the livery until the time of the Digital Switchover, although London Underground may be unable to re-livery the unit immediately after.
It will be seen and ridden on by literally millions of passengers while carrying this reminder.