London Underground Central Line Advertises Digital Switchover

Published 2nd March 2012

The Switchover

LONDON - Britain’s Analogue Shutdown is big news for London Underground who have covered a tube train in advertising material – inside and out!

London Underground’s Central Line, the longest on the network, has reliveried one of its trains in order to advertise the Digital Switchover occurring to the Nation’s TV sets.

The switchover, which is due for completion in September, and all televisions in the United Kingdom will need to be fitted with a Freeview, Freesat or other Satellite related “DigiBox” by this time. London however will be affected by April.

The livery focuses on a white and pink colour scheme, with “Digital Al” having his image placed in many positions. The internal advertising is also exclusive to Digital UK. The train itself is formed of 1992 Stock, which operates on the Central and Waterloo & City lines.

The interior has also been changed, with seating being changed from either the older Red and Blue “E / X” moquette, or the newer Bright Blue and Red Circles Moquette. The seats also have embroided into them either the website address or the organisations name.

At present, it is expected that the train will remain in the livery until the time of the Digital Switchover, although London Underground may be unable to re-livery the unit immediately after.

It will be seen and ridden on by literally millions of passengers while carrying this reminder.

External Links


Have your say...

Please note: you have to be logged into the site before you can leave a comment

Liverpool street station in the UK at rush hour

Help and advice with train travel in the UK

Train travel in the UK should be a pleasure, not a headache. So if you’re taking a train on the UK railway, start your journey here. We’ve lots of hints, tips and advice to help you find your way around, travel smoothly and arrive in style by train.

Read more

eurostars passing at 375mph from the drivers seat in france


Welcome to our #railchat page. Our #railchat discussions take place over on Twitter, with our resident expert Phil Marsh. If you would like to get involved, please do join us, and use the dedicated hashtag #railchat. See our previous discussions below:

Read more

Old steam train in Shanty Town Museum

Locomotives & Engines

Our rail network would be nothing without them. From Stephenson's Rocket to British Rail Class 92 and beyond, explore the facts, information and anecdotes behind the steam, diesel and electric locomotives that built the age of the train.

Read more


Latest Tweets


Edinburgh Castle

Edinburgh to London Kings Cross by Train

Book in advance with and save 85% advanced bookings.

From £21.00

Buy now

Millenium Dome, London

Birmingham New Street to London Euston by Train

Book in advance with and save 92% on advance bookings.

From £6

Buy now

You may also like...



Follow us on Twitter and become part of our rail community! is the easy way to buy cheap train tickets online.



Control your business fuel costs with a supermarket fuel card – free to apply, no ongoing account charges and no monthly minimum spend.